Global player in fruit and vegetables...

For a small country, the Netherlands is big in producing and supplying fruit and vegetables from Dutch soil, Dutch glasshouses or anywhere else in the world. Dutch traders in fruit and vegetables know how to source first-class produce from around the globe. And as a sector we seek to guarantee fair working conditions and to minimise the environmental impact of production and transport. By using new technologies, we aim to organise our supply chains efficiently and to make them more sustainable.

The Dutch fruit and vegetable sector meets a global need for healthy food for millions of people. Thanks to our expertise and innovation, we have seen strong growth in the production, import and export of fruit and vegetables in recent decades. The fruit and vegetable sector has become a key driver of the Dutch economy. Total commercial sales of fruit and vegetables in the Netherlands are worth approximately € 18 billion, with members of Fresh Produce Centre accounting for around eighty percent of these sales. 

Factsheet fruit and vegetables - Annual figures 2025

The Netherlands further strengthened its key role in the international fruit and vegetable supply chain in 2025. Through a combination of products grown on Dutch soil and the re-export of mainly fruit, European consumers are supplied year-round with fresh fruit and vegetables via supermarkets and other sales channels. Production, imports, and exports all showed clear growth. Dutch consumers also purchased slightly more fruit and vegetables again. This underlines the sector’s growing economic and societal importance.

The production of Dutch fruit and vegetables represented a value of €5.0 billion in 2025, an increase of 2 percent compared to 2024. Favorable weather conditions resulted in larger harvests, which in many cases were accompanied by lower producer prices. This and more can be found in the full factsheet "Vegetables and Fruit in Focus" from Fresh Produce Center here.