Fresh Produce Centre helps and supports companies active in selling fruit and vegetables to increase the sustainability of fruit and vegetables, from cultivation to the consumer, and to stimulate sustainable choices. We deploy our innovative strength to develop solutions for the climate, promote the importance of sustainability throughout the chain, and share knowledge and insights with chain partners and stakeholders.

Every link in the chain in the fruit and vegetable sector has a unique contribution to make in increasing the sustainability of our products. We also believe that a sustainable food system can be achieved via different routes.

That is why we have developed our own approach: the FreshProduce PEFCR. The FreshProduce PEFCR covers the entire life cycle — from production and processing to distribution, retail and end of life — and captures possible trade-offs between different phases. Discover more about the FreshProduce PEFCR.