From cultivation to the consumer, Fresh Produce Centre helps and supports companies active in selling fruit and vegetables to guarantee food safety. Together with knowledge partners and the government, we are strengthening the food safety culture of the fruit and vegetable sector, and improving crisis management. We actively promote the importance of food safety by sharing knowledge, data, and insights with chain partners and stakeholders.

The consumer has access to safe and healthy fruit and vegetables, that have been produced with the greatest care. Every link in the chain in the fruit and vegetable sector shares responsibility. Together, they take a precompetitive approach to guarantee food safety.