Fresh Produce Centre helps and supports companies active in selling fruit and vegetables to promote the consumption of these products, in line with set guidelines, and to encourage a healthy lifestyle and create a healthy food environment. We’re working on this in cooperation with educational and knowledge institutions, government bodies, health institutions, the business sector, and social organisations.

Every link in the chain in the fruit and vegetable sector has a unique contribution to make in producing healthy and tasty food for consumers inside and outside the Netherlands all year round.