What are the effects of high inflation on consumer purchasing behavior regarding vegetables and fruit? To what extent are global trade flows shifting, and what is the role of the Netherlands in this? More than ever, there is a need for market information. One of the key tasks of Fresh Produce Center is to gather knowledge and share it with its members.
With statistical information about vegetables and fruit, members of Fresh Produce Center can improve their market position. Fresh Produce Center purchases market information from various agencies such as GfK, Kantar, Circana, Foodstep, NielsenIQ, IGD, and AMI. This information is analyzed and incorporated into the vegetables and fruit dashboard. Linking data provides better insights. Market information enables better decision-making and strengthens your position as a good partner for your buyers.