NAGF stands for Nationaal Actieplan Groenten en Fruit (“National Fruit and Vegetable Action Plan”) and is a partnership between government, industry and civil society.
The Health Council’s advisory report Dutch dietary guidelines 2015 states that higher daily consumption of fruit and vegetables results in health benefits. This advice has been incorporated into the Netherlands Nutrition Centre’s “Wheel of Five”. The recommended daily intake for vegetables has been revised from 200 to 250 grams. The recommended intake for fruit remains unchanged at 200 grams (two pieces of fruit). According to the latest figures from the RIVM Food Consumption Poll, consumers eat an average of 139 grams of vegetables and 113 grams of fruit per day: still a wide gap compared with the recommended intake. This is why the NAGF was created.