On 10 May 2017 the Choose Colour campaign was launched as an initiative to significantly increase fruit and vegetable consumption. Choose Colour emphasises the wide colour palette of fruits and vegetables as the perfect way to make your meals extra tasty and healthy.
Choose Colour is an initiative of the “National Fruit and Vegetable Action Plan” (NAGF), a partnership between the Dutch Ministry of Economic Affairs and Fresh Produce Centre.
Read more information in this brochure.
