GroentenFruit Huis


In this age of technological possibilities, with transparency around the origin and composition of products, we expect tracking and tracing to the source and information on demand. Whether such information concerns food safety, allergens, ingredients or availability of products.

The fruit and vegetable sector is progressively digitising its business processes. For the Netherlands as a trading country, international product flows are of vital importance. Digitisation helps to make the sector more sustainable and to optimise logistics. In this way, the sector contributes to sustainable production and trade. Fresh Produce Centre is working with its members on developments that will promote further digitisation in the supply chain.

Electronic data exchange

Digitisation allows consumers to be quickly provided with accurate information. This results in a faster, more efficient fruit and vegetable supply chain where mistakes are minimised.